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PostSubject: BABY CHAM SIGNS WITH ATLANTIC RECORDS.   Tue Mar 20, 2007 3:55 pm


Atlantic Records
has signed dancehall deejay Baby Cham. The deal was reportedly
sealed late last week, and according to Baby Cham: "This
is the right machinery that we need behind our career. Atlantic
can pump in what is needed to be pumped into any artiste or project.'Cham however
declined to reveal details about the deal. "It is a two album
deal with the option to renegotiate afterwards." Mad House
Records (operated by Cham's longtime producer Dave Kelly) also
secured a label deal (distribution) with Atlantic.Born Damion
Beckett in 1978, Cham did his first recording at age of 17 for
the Shelly Power label. His second recording came via producer
Lloyd 'John John' James Jr with the track One Bag of Haters. The
first song that brought public attention was the Penthouse label's
No Coco Mania which featured Spragga Benz.According
to Cham, that song opened up the doors for him in the Caribbean.
"It went to number one in a few Caribbean countries and gave
me the first opportunity to travel overseas "However, it
wasn't until Cham hooked up with top flight producer Dave Kelly,
that he began to make some serious impact on local shores. The
first track he recorded for Kelly's Mad House label, was the 1995
effort The Mass on the Stink rhythm. Later on, he scored multiple
chart toppers with Boom, Desperate Measures (for Kelly's brother
Tony), Another Level (with Bounty Killer), Ghetto Pledge, Gallong
Yah Gal, Man and Man, Babylon Bwoy, and most recently with Vitamin
S (which peaked at number two in Jamaica and number one on the
Choice FM Reggae chart in London).Cham said
the deal with Atlantic Records came about as a result of a meeting
with the label's top brass Craig Kallman. Kallman's label currently
has a distribution deal in place with New York's independent VP
Records for its major projects and top acts. Among the VP Records
acts who have benefited so far from the Atlantic deal are Buju
Banton, Elephant Man, Sean Paul and Wayne Wonder."Mr Kallman
travels to Jamaica a lot and he came here to meet with me about
four months ago. He talked about his intentions to do some major
stuff with dancehall and Reggae music. I told him that I wouldn't
want to work without Mad House Records or Dave Kelly's involvement.
Dave met with him and they worked things out," Cham said.
first major assignment with Cham will be the North American release
of his recent hit Vitamin S. According to Cham, the song is being
added to major US radio station play lists, and a music video
is in the pipeline.
S is the song that did it for me in terms of getting the deal
with Atlantic Records. They are also looking at an album for me
towards late spring and early summer. Dave Kelly will more or
less be the executive producer, but Atlantic might bring to the
table some producers that they might have in mind to work on the
project. What don't break you don't touch it," Cham said.


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